Aditya Rajashekaran · London
I build the first usable version of the future. Then I write the playbook.
AI product and go-to-market leader. Eleven years in enterprise AI and regulated finance. Now building and selling Purple Fabric, IntellectAI's agent platform.
NDTV Prime, The Economic Times, IDC, Institute of International Finance, Business Wire, FT Adviser, Asia Insurance Review awards.
Proof 1 of 3
I build the first version
The first working version of something new, built sitting beside the customer who will use it.
Marketplace and visual builder for enterprise AI agents
Closed Purple Fabric's first international partner.
Domain experts describe a problem in plain words, and AI Chef designs the multi-agent system that solves it.
Read the case study →
First production LLM in regulated finance
2023Saved the $2.5Mn contract.
The machine learning approach hit its limit at month ten. I proved an LLM replacement in two weeks and we shipped it in five days.
VR sales and service for life insurance
201720,000+ customers at 90%+ satisfaction.
In India nobody wants to talk about life insurance, because nobody wants to talk about death. conVRse solved that with VR, live in 15 branches across 10 cities.
Proof 2 of 3
I write the playbook
Each first becomes go-to-market and a playbook others run without me.
The bootcamp that became the Purple Fabric Academy
NPS 71, zero detractors.
In April 2025 I designed and ran Purple Fabric's first partner bootcamp: two evenings online, three days in a Chennai classroom.
Became the Purple Fabric Academy: 1,800+ signed up and counting, 50+ in-person bootcamps run since.
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The deck that told investors what an AI platform does
2024Share price up 26% in a week.
I wrote the deck the Chairman and CTO presented to investors on 19 December 2024.
Purple Fabric became its own business 18 months later.
The document that opened MongoDB as a go‑to‑market channel
2024–25First partner in MongoDB's Atlas showcase.
I wrote the Purple Fabric reference architecture, and MongoDB published it before any other partner's.
Proof 3 of 3
I ship solo with AI
Real software I shipped alone, with AI. I learned to engineer by shipping it.
Speak Up Lab
First paid cohort September 2026.
Co-founded with a barrister. I built the whole business, website, admin CMS, Stripe, outreach engine, and teach the pitching sessions.
See the build →
MacroMentor
2025Personal trainers validated it before launch.
Read the nutrition literature with AI and built the calculator I wished existed.
ORPHIC
2026Seventeen live scenes, built solo in six weeks.
A GPU music visualiser that reacts to whatever is already playing.
On record
On stage and in print
Talks, panels, webinars and press. Each one links to the recording or the article.
How AI agents transform banking operations
Attendees said it changed how they judge vendors.
A live multi-agent demo took a complaints case from five weeks to twenty minutes in front of 500 bankers.
Watch the talk →
What it takes to make AI agents enterprise-ready
2025Why building an agent is easier than validating it.
With Eugene Wu of Columbia's DAP Lab, on what it takes to trust AI agents in regulated environments.
Why enterprise AI gets stuck and how to fix it
2025Purple Fabric's answer, on record.
The four barriers that stall enterprise AI after the pilot.
About
The short version
I'm based in London, AVP at IntellectAI, working on product and go-to-market for Purple Fabric. Reach me at aditya@horizonfall.com or on LinkedIn.