Aditya Rajashekaran · London
I build the first usable version of the future. Then I write the playbook.
AI product and go-to-market leader. Eleven years in enterprise AI and regulated finance. Now building and selling Purple Fabric, IntellectAI's agent platform.
NDTV Prime, The Economic Times, IDC, Institute of International Finance, Business Wire, FT Adviser, Asia Insurance Review awards.
Proof 1 of 3
I build the first version
The first working version of something new, built sitting beside the customer who will use it.
Marketplace and visual builder for enterprise AI agents
Domain experts describe a problem in plain words and AI Chef designs the system of agents that solves it. Builders show their work and find sponsors who pay. People and AI agents use it alike. I demoed it to Nikao and closed Purple Fabric's first international sell-and-implement partner.
Read the case study →
First production LLM in regulated finance
2023At month ten the machine learning approach had reached its limit and the contract was at risk. I proved the LLM replacement in two weeks and eight of us took it to production in five days. Saved the $2.5Mn contract.
VR sales and service for life insurance
2017In India nobody wants to talk about death, so nobody wants to talk about life insurance either. conVRse put MetLife customers inside a story instead, live in 15 branches across 10 cities. 20,000+ customers, 90%+ satisfaction, Asia Insurance Industry Innovation of the Year.
Proof 2 of 3
I write the playbook
Each first becomes go-to-market and a playbook others run without me.
The deck that told investors what an AI platform does
Investors asked what Purple Fabric does. I planned the deck and the demo that the Chairman and the CTO presented to them on 19 December 2024: a cost the reader already pays, a name the reader already knows, then one real example from start to finish. The share price rose 26% in the week after. Eighteen months later Purple Fabric became a separate business.
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Proof 3 of 3
I ship solo with AI
Real software I shipped alone, with AI. I learned to engineer by shipping it.
Speak Up Lab
Co-founded with a barrister. I built the whole business, website, admin CMS, Stripe, outreach engine, and teach the pitching sessions. First paid cohort September 2026.
See the build →
MacroMentor
2025Read the nutrition literature with AI and built the calculator I wished existed. Personal trainers validated it before launch.
Passport Photo Maker
2024My partner couldn't pass a visa portal's photo check, so I built the tool that did. Free, offline, ICAO, USA and Canada specs.
ORPHIC
2026A GPU music visualiser that reacts to whatever is already playing. Seventeen live scenes, built solo in six weeks.
On record
On stage and in print
Talks, panels, webinars and press. Each one links to the recording or the article.
How AI agents transform banking operations
A live multi-agent demo took a complaints case from five weeks to twenty minutes in front of 500 bankers. Attendees said it changed how they judge vendors.
Watch the talk →
What it takes to make AI agents enterprise-ready
2025With Eugene Wu of Columbia's DAP Lab, on what it takes to trust AI agents in regulated environments. Why building an agent is easier than validating it.
Why enterprise AI gets stuck and how to fix it
2025The four barriers that stall enterprise AI after the pilot. Purple Fabric's answer, on record.
Fully compliant AI can help meet consumer duty needs
2024Spoke on fully compliant AI for consumer duty at the FT Adviser conference in London. The only speaker given a dedicated video highlight.
About
The short version
I'm based in London, AVP at IntellectAI, working on product and go-to-market for Purple Fabric. Reach me at aditya@horizonfall.com or on LinkedIn.