IntellectAI × Maveric · April 2025
The bootcamp that became the Purple Fabric Academy
Purple Fabric is IntellectAI's platform for building AI agents. A platform grows only when people outside the company can build on it, and in April 2025 nobody had taught an outsider how. I wrote the course and ran it for the first partner. Intellect then made it the standard course for every partner.
The NPS score of 71 with zero detractors speaks volumes. More importantly, you've fostered real confidence among our first group of partner builders.
What happened
- NPS 71 with zero detractors, from 58 responses.Nineteen Maveric engineers and Intellect's own learning team took the course. Not one of them scored it below seven out of ten.
- The course became the Purple Fabric Academy: 1,800+ people signed up, 50+ bootcamps since.I led the first two digital versions, then Intellect hired a head of Academy at scale. I onboarded him, and his team now runs the bootcamps. I created it, made it normal, scaled it, and moved on.
The brief
A platform sold to banks needs more builders than one company can hire, and nobody had taught an outsider to build on this one.
An AI agent is a piece of software that reads documents, calls other systems and writes answers, the way a junior analyst would. Purple Fabric is the platform for building them. Until 2025 Intellect's own engineers had built every solution on it, and that does not scale. Banks buy from systems integrators, the IT services companies that build and run software for them. Those companies had to be able to build on Purple Fabric themselves.
Maveric was the first. Nineteen of its engineers, five days, and no course. What existed was a product manual and the knowledge in the heads of the people who had built the platform.
I wrote the course.
The course
Two online evenings of foundations, then three days in a classroom in Chennai, building real cases from the first agent to a final challenge.
Foundations first, online, so that the classroom days were spent building and not listening. Then three full days at Nxt Lvl in Chennai. Each day followed one case from the client's problem to the data, the agents, the tests and the whole thing running. Day three was a challenge with a problem the learners had not seen.
I wrote 250 slides from scratch, two case studies with their agents, knowledge bases and collateral, two hands-on builds and two challenge modules. The piece that lasted longest is the Agentic Solution Toolkit: a step-by-step process, with templates, for going from a client problem to a multi-agent solution that is ready for production. It gives a builder a way to decide what kind of agent a problem needs, from what the data looks like, before writing anything.
Thirty-five colleagues made the week happen, from the engineers who kept the platform stable past midnight to the four who turned my pile of slides into a narrative. Every one of them is named in my report.
- 23 Apr 2025
Foundations, online
Two hours. What a language model is and what it costs, how to write a prompt, and the three kinds of agent.
- 24 Apr 2025
Foundations, day two
Where a bank's data lives, which kind of agent can reach which kind of data, and a walk through the platform.
- 28 Apr 2025
Chennai, day one
The first case, a past client project. Each learner builds the single agents and tests them one at a time.
- 29 Apr 2025
Day two
The second case, an assistant for financial advisers. Agents that search a knowledge base, then a team of agents that decides which one to call.
- 30 Apr 2025
The challenge
A new client problem, seen cold. Teams design a solution, build it, measure it and defend it.
- 10 May 2025
The scores
Fifty-eight responses across the five sessions. NPS 71, zero detractors. I reported it to leadership that morning.
Why we're here
Slide five of day one. Purpose, process and payoff: what the learner will be able to do, how the week gets there, and what it is worth to them.
The map of the foundations
Slide nine of day one, shown on the first classroom morning so the online sessions and the classroom days read as one course. Left to right: what we covered, and what each part was made of.
The result
Fifty-eight responses, a Net Promoter Score of 71, and nobody below a seven.
A Net Promoter Score comes from one question: would you recommend this, from zero to ten. People who answer nine or ten count for you, people who answer six or below count against you, and the score is the difference. Zero detractors means that not one of the fifty-eight answers, across five sessions and two formats, was a six or below.
The number I watch more is the one the email ends on. The point of the week was not that people liked it. It was that nineteen engineers who had not built on the platform before were, by May, already working on real client use cases on it.
Congratulations and well done, team! This is setting the precedent for us for the upcoming engagement lifecycle.
The Academy
One bootcamp became the Purple Fabric Academy: 1,800 people signed up online, 50 more bootcamps run, and a team that does it without me.
Deepak's reply on 10 May said that Intellect planned to scale this for a larger audience in the UK, the US and India. It did, in three steps.
First, the digital Academy. I led the first version, in text and PDF, so that anyone could take the foundations without waiting for a classroom. Then the second, with voiceover and video recordings of the sessions, some of which I recorded myself. Intellect's learning team and its marketing team helped at different points; neither version was built alone, but I led both. The shape stayed the same: foundations online, hands-on building, a challenge at the end.
When there was enough demand to justify the role, Intellect hired a head of the Purple Fabric Academy. I onboarded him and worked with him to get the version of the Academy running that exists now. His team runs the bootcamps and workshops today, for partners and for clients. The same course runs shorter for a client's own team, with the client's own problem as the case. None of those clients is named here.
Over 1,800 partners and customers have signed up to the digital Academy, and over 50 bootcamps and workshops have run since Chennai, most of them on the principles I first set down for Maveric. Nothing in it carries my name, and it should not. I created it, made it the normal way of doing things, scaled it, and moved on. That is what a playbook is.