About

Aditya Rajashekaran

On what drives me, and how I got here.

The moment before a category has a name is the only place I've ever really wanted to be. I don't want to watch it form from a distance. I want to build the first working version while everyone else is still deciding if the thing is real.

I was 23 and working in the managing director's office at PNB MetLife India when virtual reality started to feel real to me, real enough to build something. I wrote a proposal, entered MetLife's Asia-wide innovation competition, reached the final four, built a working prototype with the $50,000 each finalist was given, and won. MetLife's innovation lab then hired me to Singapore to finish it. The result was conVRse, a VR story that let Indian families talk about life insurance without anyone saying the word death. It ran for 20,000 customers across India.

I am not a trained engineer. I studied economics and film at Occidental College in Los Angeles, then did an MBA at Saïd Business School in Oxford. But I build things. If I can see the problem clearly enough, I end up with a product. When every passport photo tool failed a Uzbekistan visa portal's requirements, I built one that worked and shipped it publicly. When I wanted to understand nutrition honestly before changing my diet, I built the calculator I wished existed rather than trust one that wouldn't show its working. I build with AI, but the instinct for what to build came first. I am the case study I keep describing in client bootcamps.

I want to talk to founders, operators, and builders who are going after the harder version of what they could be doing. If that's you, I'd like to hear from you.

I'm based in London, AVP at IntellectAI, working on product and go-to-market for Purple Fabric. Horizonfall is where everything else lives: the case studies, the builds, the creative projects. Have a look around.

Reach me at aditya@horizonfall.com or on LinkedIn.