About

Aditya Rajashekaran

On what drives me, and how I got here.

The moment before a category has a name is the only place I've ever really wanted to be. Not to watch it form from a distance. To build the first working version of it, while everyone else is still deciding if the thing is real.

I was 23 and working in the managing director's office at PNB MetLife India when VR started feeling real to me. Not theoretically real. Real enough to build something. I wrote a proposal, entered a company competition, pitched the CEO of MetLife Asia for $50,000 to make a prototype, and won. Moved to Singapore. The result was conVRse: a VR customer service platform that ran for 20,000 customers across India before the industry had a word for what it was.

I am not a trained engineer. I studied economics and film at Occidental College in Los Angeles, then did an MBA at Saïd Business School in Oxford. But I build things. If I can see the problem clearly enough, I end up with a product. When every passport photo tool failed a Uzbekistan visa portal's requirements, I built one that worked and shipped it publicly. When I wanted to understand nutrition honestly before changing my diet, I built the calculator I wished existed rather than trust one that wouldn't show its working. I use AI to build. The instinct for what to build came first. I am the case study I keep describing in client bootcamps.

I want to talk to founders, operators, and builders who are going after the harder version of what they could be doing. If that's you, I'd like to hear from you.

I'm based in London, AVP at IntellectAI, working on the product and GTM for Purple Fabric. Horizonfall is where everything else lives: the case studies, the builds, the creative projects. Have a look around.

Reach me at aditya@horizonfall.com or on LinkedIn.